The Digital Marketing Scientific Method
The scientific method is a well-known process in the science community to come up with empirical evidence to prove a hypothesis. We like to think ourselves as marketing scientists who follow a similar process when we devise, develop and execute our strategies to achieve your goals.
Observe
Start measuring your results
If you’re not already measuring your marketing efforts you need to start now. The benefit of digital marketing is that you can measure almost anything about your users. Using the data that we collect, we can observe patterns and trends that you may not already know. We can also find holes in your current strategy or opportunities to that can save money or further improve your ROI.
Hypothesize
Choosing the right strategy for you
Using what we observe, we propose marketing strategies that best help achieve your goal. We have various marketing strategies at our disposal such as:
- Search Engine Optimization
- Media Buying Advertising
- Social Media Advertising
- Email Marketing
- Inbound Marketing, etc.
We predict how each of the strategies we choose help takes you one step closer to your ultimate goal.
Development and Testing
It’s testing time
It’s time to put our hypothesis to the test! Let us run our strategy to collect some data to see if it works for your company. The testing phase usually requires a minimum of 3 months or longer, in order to achieve some form of statistical significance. As the campaigns run, we continue to observe and make adjustments to finely tune the campaigns.
Analyze and Retest
Learning and transferring the knowledge
After our testing period, we review the data that we had gathered and make adjustments to the campaigns to make them more efficient or more in line with our objectives. If the selected strategy is very clear that it is not working, we may choose to pivot to another strategy.
Next Steps
The cycle continues improving your ROI
We will always continue to test different variables in successful campaigns to continue to make them more efficient. Once we have a good foundation we can explore and test other strategies.
