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CASE STUDYStill Trinity. Rebuilt from the ground up.
Trinity's website had served the clinic for years. The technology had aged, the content had moved on, and the site had become harder to use. We went through the data together, then redesigned and reimagined it from the ground up.
- Client
- Trinity Physio, Sport & Wellness
- Industry
- Physiotherapy, massage therapy, kinesiology, acupuncture and counselling clinic
- Coverage
- Data review, redesign, website rebuild, content migration, redirects, analytics setup
- Location
- Brentwood, Burnaby, British Columbia, Canada
- Live site
- trinityphysio.com
About the client
Trinity Physio, Sport & Wellness is a multidisciplinary clinic on the 8th floor of Solo District in Brentwood, across from Brentwood SkyTrain. Physiotherapy, registered massage therapy, kinesiology, acupuncture and clinical counselling are all under one roof, with direct billing to most extended health plans.
Pre-existing conditions
The old site was built on WordPress, with a theme and page builder that had not kept pace. It had worked for years, so there was no rush to touch it. Then we looked at the data together and found technical issues that had built up over time, and a site that had become harder to use. As Trinity's services and team grew, the content no longer fit the structure it sat in. A patient usually wants the same few things: who to see, what it costs, whether insurance applies, and how to book. The old layout made them hunt for each one.
What's covered
Data first
Before we drew anything, we reviewed how the old site was built and how people used it. That gave Trinity and us a shared, plain-language list of what needed fixing and why, and a plan to work through it.
A fresher, cleaner look
Trinity wanted something more refreshed and clean. We redesigned and reimagined the site from the ground up: a calm layout, clear type, the clinic's own photography and its green and teal colours, with the logo kept as it was.
Content that fits the clinic today
Services, team profiles, rates, insurance and billing guides, and parking and transit directions were reorganised so a patient can find an answer in a click or two. Booking and a free 15-minute consult are one tap away on a phone.
Rebuilt on modern technology
A new build replaces the old theme and page builder. Pages are generated ahead of time and served as static files, so there is less to break and less to maintain.
Nothing lost in the move
Old addresses were mapped to their new pages with permanent redirects, so existing links and bookmarks still land in the right place and search engines are pointed to the new pages.
Measured from the start
Analytics is in place so the clinic can see what visitors do, including which booking buttons get used, and judge the next change with data and not a hunch.
The site
By the numbers
We tested the old and new sites the same way. Scroll to watch the scores move from where Trinity started to where it is now, and switch between phone and desktop.
Performance
Accessibility
Best practices
SEO
Google Lighthouse lab tests, run on 13 November 2026 against the old trinityphysio.com and the new site's preview build. Each figure is the median of three runs. Mobile uses Lighthouse's simulated mid-range phone on slow 4G; both sites got the same desktop settings. These are lab results from one machine, not measurements of real visitors.
The payout
A website that looks and works like the clinic: clear, calm and easy to book from. Trinity now has a modern foundation to keep building on, and the analytics to show what is working. Same care, new front door.
Credit
Data review, design, development and analytics setup by Lead Eight Digital, with the team at Trinity Physio, Sport & Wellness.