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INSIGHTS
Ideas we use.
Advice we'd give a friend.
Practical notes on analytics, websites, marketing and AI, in plain language, plus step-by-step guides.
Guide · 3 min read
Server-side tagging, in plain language
What it is, what it costs and when a growing business actually needs it.
READ GUIDE ›AI enablement · 3 min read
AI enablement, not replacement: where to start
Three small, safe places to let AI take the busywork so your people keep the conversations.
READ POST ›Guide · 3 min read
The consent mode checklist
A step-by-step list for privacy-friendly tracking that still gives you useful data.
READ GUIDE ›
Websites · 3 min read
How to take better photos for your website
A simple shot list and a few practical tips, so your business looks as good online as it does in person.
READ POST ›
Marketing · 6 min read
What is CRO, and why should you care?
Conversion rate optimization explained: getting more customers from the visitors you already have.
READ POST ›
Websites · 4 min read
7 reasons why you should use WordPress
Why WordPress is still a solid foundation for many business sites: open source, well supported and full of plugins.
READ POST ›No brief needed, no pressure
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