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CASE STUDYBuilt on principle. Now built online.
A tenet is a principle. Tenet Benefits was a new advisory practice with plenty of both and no website. We helped shape the positioning, then designed and built the site.
- Client
- Tenet Benefits
- Industry
- Group benefits and retirement advisory
- Coverage
- Positioning, brand language, website design and build, content management, search foundations
- Location
- British Columbia, Canada
- Live site
- tenetbenefits.ca
“Lead Eight didn't just create a website, but a brand that aligns with values.”
About the client
Tenet is an independent advisor that works for the employer, not a carrier. The team brings more than ten years of carrier-side experience to plan design, renewals, retirement plans and carrier selection, for associations, non-profits, tech start-ups and growing local businesses.
Pre-existing conditions
No website, and still deciding how to present the practice. Employers choose a benefits advisor on trust, and most advisor websites look and read alike: same policy, different logo. The aim was a clear, independent voice and one obvious next step for an employer, a 30-minute call.
What's covered
Fine print first
Before any design, we worked through who Tenet serves, how an independent advisor differs from a carrier, and what an employer needs to see before booking a call. That shaped the structure and the message.
Coverage, in plain English
Two lines of advice, group benefits and group retirement, and a three-step approach (assess, define, structure) that an employer can follow in one scroll.
Looks the part
We created the brand: a navy and gold identity with a serif wordmark, so the site reads as an advisory practice and not a carrier brochure.
A self-directed plan
Pages and Insights articles are edited in a content management system, so the Tenet team can publish on plans, renewals and compliance without a developer.
Found when it matters
Structured data, a sitemap and an RSS feed for Insights, plus a plain-text summary that helps AI assistants describe Tenet correctly.
Enquiries, fully covered
Server-side validation and layered spam protection. Employer enquiries are stored privately and sent to the team.
The site
The payout
Claim approved. Tenet launched with a site it controls: an independent benefits advisory, in its own voice, ready to be found and one step from a first call. No deductible.
Lead Eight is an absolute pleasure to work with. They have taken a few scraps of clumsy ideas, and have helped turn my vision into a reality. The website and brand language that they have created for my company far exceeded my expectations. Lead Eight didn't just create a website, but a brand that aligns with values. Would absolutely recommend them to anyone wanting a brand ambassador.
Principal, Tenet Benefits
Credit
Strategy, brand language, design, development and search setup by Lead Eight Digital, with On Shim, Principal of Tenet Benefits.